The iconic cup from 1999 was the first object by which Maxim Vel\u010dovsk\u00fd, the student of the Academy of Arts, Architecture and Design in Prague at that time, attracted closer attention. \u201cThe porcelain cup is an engaged design, reflecting the consumerist society. Maxim transferred a profaned, one-off thing into a refined material, thus breathing a new dimension into it. He was not the only one coming up with such an idea, but he definitely was the first,\u201d Dagmar Koudelkov\u00e1 wrote in her text for the catalogue accompanying the Czech 100 Design Icons exhibition. Vel\u010dovsk\u00fd\u2019s initially exam paper later served as the basis for his successful and often quoted diploma. The cup also was the first object which Jana Zielinski and Ji\u0159\u00ed Macek, the later founders of the Krehky brand, began producing in 2000, seven years prior to the first Krehky exhibition. After the establishment of the brand, the cup became a firm part of its collection and, up to the present time, ranks among its best-selling objects. The foundation stone. Maxim 00.00.<\/p>\n","protected":false},"excerpt":{"rendered":"
The iconic cup from 1999 was the first object by which Maxim Vel\u010dovsk\u00fd, the student of the Academy of Arts, Architecture and Design in Prague at that time, attracted closer attention. \u201cThe porcelain cup is an engaged design, reflecting the consumerist society. Maxim transferred a profaned, one-off thing into a refined material, thus breathing a […]<\/p>\n","protected":false},"featured_media":2797,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[117,142,37],"product_tag":[],"class_list":{"0":"post-3058","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-dining","7":"product_cat-maxim_velcovsky","8":"product_cat-products","10":"first","11":"instock","12":"featured","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"acf":[],"yoast_head":"\n